ASK FOR ONE TRACK
Not a fifty-song playlist. Ask somebody who loves an artist which single track they would use to make the case.
LISTENERS · TRUST SOMEBODY'S ENTHUSIASM
MUSIC DISCOVERY HAS
ALWAYS BEEN SOCIAL.
A friend insisting you hear a track can still be more powerful than any recommendation engine. Sometimes enthusiasm is the best route in.
FOLLOW THE RECOMMENDATION
You do not need to agree with somebody's taste to find their enthusiasm useful. The interesting part is understanding what made them care.
FOLLOW THEIR TASTE
Writers, musicians, shop staff and other listeners can become useful guides when you understand what excites them.
SHARE THE WAY IN
If something connects, tell somebody else why. Discovery works better when the recommendation has a human reason attached.
“YOU NEED TO HEAR THIS.”
That sentence has started countless musical obsessions. Vinylization wants to preserve the human reason behind a recommendation rather than reduce discovery to a similarity percentage.
TRUST SOMEBODY'S ENTHUSIASM. THEN MAKE UP YOUR OWN MIND.