ASK WHAT THEY'RE PLAYING
Staff recommendations can take you somewhere no search box would have suggested.
RECORD SHOPS · BROWSE WITHOUT KNOWING WHAT YOU WANT
ASK A HUMAN.
LEAVE WITH A SURPRISE.
Record shops can do something an algorithm cannot quite reproduce: turn a conversation about what you love into a recommendation you did not know you needed.
LET THE SHOP SURPRISE YOU
This is not intended to become another directory of addresses and opening hours. It is about the people, recommendations and accidental discoveries that make record shops useful.
NOTICE THE UNFAMILIAR
A sleeve, a label or a handwritten note can be enough to start a new listening route.
FOLLOW THEIR ENTHUSIASM
Occasional Vinylization features can focus on the shops and people who actively help listeners discover music.
DON'T TELL THE SHOP WHAT YOU WANT TO BUY.
Tell them what you love and ask where they'd go next.
THE BEST THING YOU FIND IN A RECORD SHOP MAY BE THE THING YOU DIDN'T GO IN FOR.